Content that speaks both
human and machine.
Hi there, I'm Sabrina! I've spent seven years building content systems that scale, all in service of one idea: information people can act on.
Case studies
A curated selection of projects that focus on different content challenges.
Designing a content system for scalability
Mapped out a complete content system for a 60-person product org, including voice principles and a component-level pattern library.
Building an AI reviewer that works at the speed of content
How I turned a content governance gap into an AI-powered solution.
Switching 50,000+ users without losing them
A complex B2B account migration where technical constraints were tight and every content touchpoint had to carry its weight.
Let's work together.
Open to full-time roles and freelance projects. If you have a complex content problem, I'd love to hear about it.